Alliance for Good · Core Ideology 2026
A new standard for
responsible leadership.
A private network of family principals, founders, technology leaders and philanthropists in Asia — convening the Business & Philanthropy Forum, now in its tenth year, and the AFG NextGen programme.
The greater the wealth and influence, the greater the responsibility to use them wisely — in service of humanity.
On film
A decade of convening, on record.
Highlights from the Forum and the NextGen programme, from the Alliance’s own channel.
The Ideology
Success and stewardship,
hand in hand.
Alliance for Good is a values-based partner for those with exceptional capacity to shape the world. Extraordinary success and extraordinary stewardship should go together.
We are firmly pro-enterprise, pro-innovation, pro-capital and pro-human flourishing. Our premise is simple: achievement opens the door, and stewardship shapes what follows.
Part 01
The Ideology
Six principles that define why the Alliance exists and the standard it upholds.
Why AFG exists
As wealth, technology and private capital play an increasingly influential role in shaping society, expectations of leadership are also rising. Regulation and public scrutiny have their place, but enduring responsibility begins with leadership itself.
A private alliance with public purpose
AFG creates a trusted environment where public accountability is complemented by private, peer-to-peer accountability — where leaders engage candidly on the questions that accompany scale and influence.
The standard
Achievement opens the door; shared values give the Alliance its meaning. Belonging signals a commitment to a higher standard, and to learning alongside peers who share it.
The signal
AFG derives its value from the quality of those who engage and the standard they collectively uphold. Participation is intentionally selective — which makes the Alliance both a trusted community and a meaningful signal of leadership.
Thoughtful self-regulation
Long-term thinking, ethical judgement and an awareness of wider societal impact — practised deliberately rather than imposed externally.
Long-term stewardship
Of capital, of technology, and of influence. Enterprise and innovation in service of human flourishing and societal progress.
The Questions That Accompany Scale
What are we building?
Who benefits?
Leaders can engage candidly with peers on the questions that naturally accompany scale and influence.
01What are we building?
The purpose behind the enterprise, the capital, and the technology — examined honestly among peers who face the same question.
02Who benefits?
Who the value reaches, who it bypasses, and whether that distribution is intended or incidental.
03What are the long-term consequences?
Second-order effects measured in decades and generations, not quarters.
04What responsibility follows from success?
The obligation that scale creates — and what acting on it actually requires.
Part 02
The Alliance
Participation is intentionally selective — the quality of those who engage is the standard itself.
*Figures as at August 2026.
Part 03
The Convening
Where the Alliance meets — the Forum, NextGen, and the practice of the standard.
The Forum
The annual invitation-led gathering of principals, now in its 10th year — and the moment the Alliance convenes in full.
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AFG NextGen
For successors and emerging principals preparing to carry family enterprise, capital, and responsibility forward.
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Practising the Standard
Confidential support for families, foundations, and firms turning stewardship into governed, durable structures.
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The Forum sets the stage for us to align on how wealth and business can complement solutions to challenges of today and of the future.
Opening New Doors Together
Achievement opens the door.Stewardship shapes the future.